If you are on social media, chances are you've seen a company or individual you follow run a social media contest. These contests serve a variety of purposes. For one, they're fun for customers and clients. Secondly, they're a great way for the company in question to advertise itself and its products and to expose both to a broader base of customers. If you run an online business, it might be a good time for you to follow suit and start running your own social media contest. Today, companies in the technology, entertainment, and music industries, among many others, are running highly productive contests on social media, and you can too! Here's what you need to know about the process, and how it can benefit you.
What is a Social Media Contest?
The great thing about social media contests is that they are as diverse as the brands that create them. For a service company, for example, a social media contest could take the form of the company in question raffling off a service package to customers who enter their names in a drawing. For a company that sells physical products, the giveaway might be awarded to the customer that answers a question correctly or shares a photo of themselves using the company's products. There's no real “wrong way” to do a giveaway. Instead, it all comes down to you, your brand, and what you value.
4 Winning Reasons to Host a Social Media Contest
If you've ever considered running a social media contest, questions about the ROI of the process are probably what has kept you from taking the leap. Fortunately, social media contests have a high ROI, generally. In fact, a good contest can create some real, tangible benefits for the people that organize them. With that in mind, here are our top four favorite reasons to run a social media contest:
1. Contests Build Community