Now that we’ve discussed what you can’t do, let’s take a moment to consider what you can do on the Facebook platform. Here are a few of our favorite tips:
1. Become an Affiliate Partner
Marketing affiliate products has long since been a favorite approach of Facebook users. Keep in mind, though, that there are a few catches built-in with this approach. First of all, you need a healthy following before you start marketing affiliate products. In reality, only a small portion of your audience will click your affiliate links, so your audience numbers become essential quickly. Secondly, you should never use your Facebook platform solely to share affiliate links. This flies in the face of Facebook’s “authentic presence,” rule, and ensures your audience will flee in droves. If you want to be successful with affiliate marketing, find a product you genuinely believe in, and which will be relevant to and valuable for your users. This keeps marketing authentic and promotes high adoption rates.
2. Sell Products on Facebook's App Store
Once you’ve established a Facebook business page, you can get busy selling products on Facebook. Do this by creating a store tab on your page. Once you’ve listed your products for sale, people can purchase them by simply visiting the store page and clicking the “purchase” button. It’s that simple! Keep in mind that this approach also works best if you have a broad, pre-existing audience. When you already have a community of people who follow your updates and products, it’s easier to ensure conversion when you release new items.
3. Host Giveaways or Contests
Contests and giveaways are a great way to grow your audience, boost your long-term marketing strategy, and create a new revenue stream. Additionally, this is an excellent opportunity to strengthen your relationship with other brands by partnering with them for a giveaway. Wondering how this translates to a monetization technique? Simple - brands will pay you to get on your page if you have a large following. As far as they’re concerned, offering their product for free on a highly-trafficked page is a sure-fire way to promote more sales and traffic down the road. With this in mind, speak to a few relevant brands to find out what sort of deal they’d be willing to make. Once you’ve got an agreement in place, run a few giveaways each month, changing the format each time to keep customers interested.
4. Sell Digital Content
This is, by far, one of the most popular monetization options Facebook has to offer. Take a spin through your timeline, and you’ll see precisely how many people are using it. Ads like this abound on Facebook today: Each of these little blurbs indicates a course someone has created for sale on the platform. You can find these courses on virtually all topics, across all industries. This is excellent news for anyone who wants to sell digital content on the platform. While creating a course, guide, ebook, or lesson plan will take some work, it’s an excellent way to use your existing Facebook following to generate income and promote ongoing monetization.
Turn Your Facebook Profile into a Money-Making Machine