While it may seem like there’s no reason to put yourself in the line of fire and compete with 40 million other small businesses, this is more of a “keeping up with the Joneses” situation. If you’re not on the same platform as 40 million other competitors, you’re going to miss out on traffic, sales, and conversions that should have and could have been yours. With this in mind, it pays to get onto Facebook, carve out your niche, and commit to a regular posting schedule for the sake of keeping your audience engaged and attached.
The Case for Facebook
Facebook is a powerful marketing platform, and it deserves an active spot in your marketing arsenal. If you’re not posting twice daily on the platform, though, you’re not using it to its full potential. By posting twice daily on the platform, you stand to increase engagement with your customers, ensure your posts are reaching your entire audience (rather than just part of it), drive attention around your sales, events, and promotions, and create a dynamic and exciting Facebook page experience that will keep customers coming back for more. If you’re having trouble maintaining the 2x weekly Facebook posting schedule, one of your best options is to enlist a professional agency that will work with you to ensure you’re managing the platform the way you want to, and that your customers are getting what they need from your agency. Our team is here to ensure you get quality Facebook posting and management services, no matter what kind of company you run. Contact us today to learn more about our social media engagement services, or to select your ideal package now.