Depending on the size of your event, you may choose to have it at your office, or offsite, somewhere else. The type of venue you choose depends, in large part, on the size of the party, the theme, and the budget. If you’re on a budget, consider looking into non-traditional venue options, such as parks, local community buildings, and restaurants. These are all great places to hold a unique event without going over-budget. If you need help finding a good venue, you can always look to local party planners, your local chamber of commerce, and party rental companies who may have some great recommendations.
What About ROI?
Now that you’ve planned a killer customer appreciation party, you’ll want to come up with a plan to gauge the ROI for the event. After all, why put all this money into a party if you’re not getting something back? This is especially true if you’re offering things like coupons, vouchers, discounts, or other “appreciation” prizes to your customers, or if you’re giving them free items or materials as a “thank you.” To gauge your ROI, you’ll want to refer back to the goal you initially set. For example, if the goal of your party was simply to encourage engagement with your customers, you’ll want to find a way to tie new business back to the people who attended your party. You can do this by adding an option to your “how you heard about us” form or by simply tracking coupons, discounts, and vouchers. This is a great way to keep an eye on how far the effects of your party truly go, and whether your ROI is positive or negative. It’ll also provide a basis for planning future parties, and learning what to do and what not to do.
Making Sure Customers Appreciate Your Appreciation Party
The point of your customer appreciation party is to thank the people who keep you in business and allow you to keep growing, changing, and reaching for your goals. Because of this, it’s a significant event and not one you want to take lightly. Fortunately, these five tips can help you cover your bases and create an event you know you’ll be proud of. They’re also an excellent way to make the most of your existing customer base and ensure they remember your brand as one that cares deeply about them. So, what are you waiting for? Get planning! Need help putting together an award-winning customer appreciation party? Contact our team today for top-quality assistance!