The reason for including investors in the mix—real estate investors and independent investors—is, oftentimes, people invest in property to flip homes to rent out or sell. Now that we’ve defined who to target, let’s move on to the second essential must-have: the offering. The most compelling and feasible thing you can offer to this type of clientele is a free affordable homes guide. It’s a list of homes selling for under $100,000—inexpensive homes perfect for a first-time homebuyer or someone looking to buy a property of good value to flip. And, you can actually spin this guide a couple of ways: either focus on the cheapest homes in your area or those that are the best value for the price (selling well below their appraisal value). For this specific ad, we focused on the cheapest homes to buy in our town. Make sense? Awesome. Moving on...
The Facebook Ads for Real Estate Leads Funnel You Need to Fix Up Your Lead Generation Efforts
Ready to sell your offer to your people? All you need is a simple four-part Facebook ads for real estate leads funnel, which includes:
- A well-targeted Facebook ad
- A landing page (aka opt-in page)
- A thank you page
- And, a follow-up email sequence and text message
Think of it as a listing process of sorts. You wouldn’t ever activate a home listing before having a client complete the necessary paperwork and take photos of the property, would you? Didn't think so. Therefore, you shouldn’t do the same to your funnel. To help you avoid doing just that, let’s walk through each of the four parts to fix up your lead generation efforts ASAP.
1. The Facebook Ad
This is how you’ll circulate that JDO we discussed earlier so your audience can grab hold of what it is you’re offering up. And, no, it doesn’t need to be some sparkling ad that takes forever to build. The reason being, your primary goal is pretty straightforward: just get those clicks = LEADS. And, the most effective ad type to do just that is Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a spot on or off of Facebook for the ultimate lead generation.