Now that we’ve identified who our people are for the ad, let’s move onto the second bullet point: the offering. The most delectable (and feasible) product you can offer this type of customer is a buy one, get one free birthday dinner. Easy enough, right? Onto the good stuff...
The Sizzling Facebook Ads for Restaurant Leads Funnel You Need to Cook Up Some Serious Leads
To entice your intended audience, you need to set up simple four-part Facebook ads for the restaurant leads funnel, which includes:
- A well-targeted Facebook ad
- A landing page (aka opt-in page)
- A thank you page
- And, a simple follow-up email sequence and text message
It’s like a 4-course meal. When you don’t have one dish, you won’t be serving up the most mouth-watering funnel possible to your people. Therefore, let’s walk through each part of an effective Facebook ads for restaurant leads funnel to ensure you get something delicious in return: a steady influx of leads.
1. The Facebook Ad
This is where that JDO we talked about earlier will be on full display for your audience to see (and get a little hangry for). And, no, it doesn’t need to be some gourmet masterpiece. We don’t want you spending hours in the Facebook ad “kitchen” trying to come up with some prime cut piece of copy. Your ultimate goal is actually pretty basic: get those clicks = LEADS. What’s the most effective ad type to accomplish just that? Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a destination on or off of Facebook for lead generation.