Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest. As if that weren’t enough, there are also 1.15 billion people using Facebook on their mobile devices each day, which represents an increase of 23% from last year. With all these people on Facebook, we’ve got one question: what are they coming to learn? If you’re not familiar with Facebook as a platform, or you’re working on ways to make your interaction on the network more functional and effective, the first step is understanding what these people (or at least your portion of these people) want from you. What are they coming to your page to learn? How can you give it to them as effective as possible? What can you do to make your interactions on the platform more effective and straightforward? Here’s your complete breakdown.
Why You Need a Facebook Business Page
If your business does not have a Facebook page yet, it's time to make one. With upwards of 60 million active Facebook business pages, participating on this social platform is now becoming essential to ensure you’re connecting with your customer base. Based on the sheer size of Facebook, having a presence on the site is an effective way for your business to gain the insight it needs to be successful in the social media space. A Facebook business-centric feature called the Insights tool allows for real-time updates on how your content is performing and your followers' responses or lack thereof. This is useful and compelling data for a business in the midst of creating a strategy for delivering strategic content.
Creating a Customer-Centric Facebook Page: What Users Want
With so many customers on Facebook, it’s essential to ensure that you’re giving your clients what they need. If you don’t know what those things are it’s impossible to make it happen. Fortunately, we’ve got the answers to those questions. Here’s what customers are coming to your Facebook page to find out:
1. Customer Support