Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects your business to its absolute best. The question, then, is how? Remembering that Facebook sees nearly 2 billion monthly active users, you know that it’s essential to put your best digital foot forward and ensure that your customers are getting what they need from your page. To put this another way, if your Facebook page isn’t displaying a comprehensive strategy designed to get you liked, noticed, engaged with, and followed, you’re missing out. Here’s what you need to know about creating a professional, high-quality Facebook page:
First things first: why is your Facebook page so important? If you’re still waiting to understand the value of Facebook for business, here are a few things you need to know about the platform and its significance:
Now that you know why Facebook matters so much, let’s talk about what you can do to ensure your page looks professional, beautiful, and worthy of engagement:
If you’re operating your “business” page from a personal profile, you need to alter the approach. While a personal page is great for your personal life, using a Facebook business page will put you at a larger advantage. Not only do business Facebook pages offer access to content creation tools, paid promotional opportunities, and all the analytics and insights you need, but a professional profile will also create a verified page that looks more professional and boosts the confidence of potential customers. Once you’ve established a Facebook business page, use these tips to optimize it:
Your cover photo should do much of the legwork associated with your business. Since the cover photo takes the majority of your “above the fold” space on your page, it’s essential to choose one that reflects your brand and engages your viewer. Keep in mind that you can also be nimble with your cover photo as you launch new promotions, seasonal sales, and products. A tip for Facebook cover photo success? Cover photo guidelines change frequently, so it’s important to keep your eye on your page to make sure the dimensions match. When you keep your visuals within the official guidelines, you’ll have a better chance of them being high-quality and visible.
A call-to-action, or CTA, is an essential part of your Facebook page. After launching the CTA feature back in 2014, Facebook has vastly expanded the options for adding CTAs to your brand page. Today, you can choose from a variety of options like “sign up,” and “book now,” Each CTA can be customized with a piece of content or destination URL of your choice. These CTAs are a great way to increase traffic and get more views on the Facebook content business owners to want to focus on.
One of the most important pieces of your successful page: is the “About” section. Often, one of the first places a potential customer will go for more information about you and your business. It is important to outline your value proposition and mission statement clearly and create biographies of you and your team. Make sure it's detailed and engaging as it is meant to build rapport between you and your new customer.
It is time to add some content. Photos and videos are effective mediums to communicate your message and engage your visitors. Visual content is 40x more likely to be shared than any other type of content, and it’s essential for you to focus on this area as you work on creating brand-specific content. Make sure you post often content that is relevant, quality, and speaks to your brand. Don’t forget to have some fun!
In today’s business environment, your Facebook page is integral to your success. These simple guidelines can elevate your brand and further drive sales all while helping you connect to your customer base.
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Kendall Backus is a former bartender, SEO professional, and the Founder of ROI On Tap. Kendall previously helped over 400+ businesses gain first-page rankings before transitioning to the Online Marketing Agency space. He has since gone on to increase customers and leads for local businesses by 10x with the same tactics he uses to grow his own digital agency. Kendall started ROI On Tap to help business owners market their businesses online during which they can focus on their passions.