Until now, one of the largest challenges facing small businesses and social media has been customer service. According to Social Media Today, a whopping 53 per cent of customers expect a company to respond to their social inquiry within an hour. If they're reaching out with a complaint or a piece of negative feedback, that number rises to 72 per cent. Unfortunately, this can be a tough bar for small businesses to meet. After all, the staff is limited, and it's rare for a small or growing company to have someone whose only job is social media. Even if you're generally good at quick responses, it's tough to hit the nail on the head every time. This is where chatbots come in. Designed to provide real-time engagement on social media, chatbots reduce response times and provide more tailored assistance to customers. As if this weren't enough, they're also a cost-effective option. Because they are easy and affordable to install and because they don't take time away from your already-busy employees, they stand out as a formidable tool in the world of small business social media marketing. Outside of customer service, chatbots are also a powerful way to grow your business. By enabling small companies without extensive resources or staff to seek out new leads, improve conversions and provide better customer services, chatbots can quickly become a passive growth strategy that provides outstanding results. Chatbots are also flexible, which means they can be used to support any marketing goal you have in mind.
How to Set up a Chat Bot
Chatbots are relatively easy to install and program, even if you're not a programming expert. Here are a few simple steps to get started:
1. Create the Bot