Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do. It’s also important to remember, though, that social media is a very crowded field, and standing out requires getting creative. The more you can set yourself apart from the competition, the better you’ll fare. One of the best ways to do this is simple: brand your images on social media. Here’s what you need to know about this straightforward approach, and how doing it can improve your efforts, both now and in the future.
Starting a business is a great deal of work. It’s especially challenging in the digital age when companies must either adapt rapidly to online norms or fade into obscurity. One consideration that entrepreneurs need to get right from the beginning of the startup process is how to deal with and stand out from the competition. We live in a highly capitalistic society, and everyone's “out to get theirs.” For online companies to succeed in this industry, they must develop approaches which are unique and separate from the rest of the herd. This is where branding social images come in. Because Facebook is a highly visual platform, it stands out as one of the most crowded platforms on the web. It’s tough to stand out and even tougher to have your images noticed in the virtual sea of images. Fortunately, it’s easier to get around this issue if you figure out how to deal with competitors right from the get-go.
There are dozens of reasons to brand your social images, not the least of which is recognizability. Here are a few things you need to know about the benefits of branding your social images, and how it can help your brand stand out online:
Part of any great brand is recognition. Think about it with the brands you know and love. Nike, for example, Nike and Coca-Cola are both highly recognizable brands, and they achieve this with intelligent branding. Each brand has a defined colour scheme, a specific and continuous brand voice, and a masterful understanding of how best to brand its social media images and interactions. Both of these things create a sense of recognition for consumers and make it easier for customers to trust brands across the board.
First impressions go a long way, we have all heard it before. Specifically, when it comes to your business’ website or social media page, the first glance can make all the difference and ultimately whether you just made a sale or not. Our fast-paced, smartphone-driven world has accelerated this process. Having a well-designed website is essential to a productive first impression. According to a report from the 2007 Design Council Report, companies with intentional design-conscious websites and social media sites outperformed those who did not. Simply stated, if you want a positive first impression and to form a lasting relationship with a potential customer, put some time, effort, and resources into these digital assets.
When starting a new business, never be afraid to take a page out of someone else’s book. Established, successful businesses offer bulls-eye information about how effective design and creative branding can engage customers in the long run. Take two examples: Apple and Nike. Both use creative quotes and aesthetic design in their branding to engage consumers and ultimately offer an experience that is not just about shoes or computers. To capture the attention of a potential buyer in today’s vast consumer sea, focus on functional elements of design in your marketing with a brand strategy which speaks to your mission.
Whether it is a specific holiday campaign or a new product release, effective use of design in your marketing will help push sales either for a target audience or for a specific market. Make sure that your design choice aligns with your message and goal. For instance, let’s suggest that you are the proprietor of a small local crepe shop and as the leaves begin to change colour, everyone enters a pumpkin spice frenzy. You want to further capitalize on this demand and reach as many potential pumpkin-spice aficionados as possible, so you incorporate fall design elements on your social media sites, create some storefront advertising, and perhaps put a new banner on your Facebook page to signal the return of the pumpkin spice extravaganza. All of it is equipped with your logo, and - boom! - you’ve got an effective marketing campaign. It’s easy to see how creative and effective design and campaign alignment can boost sales in a particular group of consumers.
There are many marketing tools in your toolbox. Print, email, website, TV, radio, etc. When reaching directly to consumers in this fashion, as we mentioned earlier, first impressions are paramount. Effective design, consistency, and focus of the message will heighten your success. For new business owners who lack the funds to be able to invest heavily in some of the more expensive direct marketing options, think and start small, a well-designed business card is an easy way to make a lasting impression.
In the digital age, the competition is more ferocious than ever, the landscape ever-changing. Creating an authentic voice in today’s digital marketplace is essential to establishing a brand consumer are interested in, and more importantly, connect with. We all want an edge, and by using social media and other digital mediums, you take an important first step in creating a lasting connection with consumers all while establishing your digital voice. When done effectively, your customers will value your authenticity and want to see and know more. Think about first impressions, your design aesthetic, how to effectively communicate your values, and how you can use your social images as a way to improve your business for the long run and for certain campaigns. Are you looking for a skilled agency to help you brand your social media images? Contact our team today for additional assistance!
Kendall Backus is a former bartender, SEO professional, and the Founder of ROI On Tap. Kendall previously helped over 400+ businesses gain first-page rankings before transitioning to the Online Marketing Agency space. He has since gone on to increase customers and leads for local businesses by 10x with the same tactics he uses to grow his own digital agency. Kendall started ROI On Tap to help business owners market their businesses online during which they can focus on their passions.