Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern customers tend to support companies that are involved in their local communities. That, then, begs the following question: what does it mean to be involved in your local community? The answer, of course, is varied. Being involved in the local community can mean anything from sponsoring local 5Ks to volunteering for causes and hosting outreach booths at related organizations and companies. If you’re interested in driving more business and expanding your reach, here’s what you need to know about getting (and staying) involved in your local community.
Community Participation: The Best Form of Modern Networking
Getting involved in your local community is one of the best ways to network, build relationships and drive brand awareness. Important to local customers, creating a company that’s involved in the local community is also an excellent way to connect with potential leaders, employees, and investors. Regardless of whether your company is large or small, new or old, getting involved in your local community is an excellent way to conduct modern networking. After all, volunteering and sponsoring local events is a solid way to demonstrate business stability, presence, engagement, and passion.
Strong Communities Create Strong Customers
In the world of business, it’s rare to find a truly effective way to nurture relationships with your customers. It’s even harder to find a way to groom your customers, from start to finish. When you get involved in your local community, though, this is exactly what you’re doing. At the end of the day, strong communities create a strong customer base. When customers have a chance to understand who you and your brand are, even long before they begin working with you, it’s much more likely that they’ll come to do business with your company when they need a product, good, or service you offer. It’s also more likely that your company will get involved with the causes or activities they care about, which can go a long way toward promoting connection and meaningful interaction for years into the future.
7 Immediate Ways to Get Involved in Your Local Community
So, you’re sold about the idea of getting involved in your community. But how do you do it? Here are seven ways to make the leap:
1. Join a Board